The content you post on Facebook, Instagram, Twitter, or any other social media platform has the potential to turn your brand into a household name—but only if you’re strategic about it.
Showing up sporadically and posting random content just doesn’t cut it. You need to have a clear, actionable plan—and a way to measure the results or fine-tuning your strategy. Here are a few tips on how to plan your social media strategy for best results.
1. Leverage the 3 Pillars of Great Content
In digital marketing, content is everything! The only way you’ll drive traffic, generate leads, and nurture them into paying customers is via content. But not just any content – you have to offer value and stand out amidst a highly competitive online space. So, what exactly is ‘great’ content? It has to be:
- Educating: You need to offer value! This is the only way you’ll lure prospects into your marketing pipeline. The content you deliver should address a need or solve a problem for your target audience.
- Engaging: If you want to encourage action and create a conversation around your brand, your content has to be engaging. This means making the audience feel like a part of your journey.
- Organic: What are online users looking for when they search on Google? Take some time to figure out keywords that are relevant to your business and optimize your content around them.
2. Make the Most of Videos and Images
Did you know that video has the best ROI (return on investment) of all types of content? Industry statistics even suggest that video content attracts 12x more shares than text on social networks. What all these figure attempt to show is that visual content must be a part of your social media strategy.
Consider blending your informative, engaging, and organic content with relevant, high-quality videos and images for best results.
3. Captions Should Capture Your Brand’s Voice
Posting videos or images is great! But they’re relatively incomplete without an engaging story to go along with them. Consider using the captions as a way to make your brand voice shine by narrating the story behind the visual posts.
Captions offer an opportunity to trigger actions and spark meaningful conversations with the community. Think of it this way; great visual content attracts attention—while captions drive engagement.
Consider Digital Marketing Services Los Angeles
As you can guess, all these social media marketing strategies demand a lot of attention, time, and effort. If you’re too busy to set up a schedule, follow up on progress, or connect consistently with audiences, consider finding digital marketing services Los Angeles county. A social media agency Ventura county such as Be Social Be You might be what you need to establish your social media presence.