Facebook Ads are a great option to include in your lead generation strategy. As one of the most popular social media platforms, Facebook has really taken off over the years with regard to social media marketing and paid advertising.
The marketing platform allows you to include an in-browser Instant Form for people to fill—not to mention access to a huge consumer base of potential clients.
But it’s only successful if you fine-tune your digital marketing strategies to generate qualified leads. With this in mind, let’s look at 4 tips for generating qualified leads with Facebook Ads.
1. Offering Free Giveaways
Everybody likes free giveaways. Free offers always get the attention of users. Facebook has a place where people go expecting free giveaways or contests. Once you have the attention of a user expecting an offer, use an instant form to collect their contact information. With time, you get to grow the relationship, guide them into your sales funnel, and hopefully turn them from strangers to customers.
2. Engagement Through Videos
Videos are a great way to engage users—and consequently, help you generate leads. By making use of Facebook Ads, you can use videos to attract viewers and encourage them to click on your CTA.
But keep your video be short and engaging to effectively showcase your product or service. Other tactics that can help you generate leads from the videos include:
- Make sure your content is engaging and entertaining
- Focus on attracting quality leads
- Place a clear CTA at the start and end of your video
3. Use of Messenger and SMS
Ever noticed how SMS messages in your personal or Messenger inbox tend to be ‘read’ while your email inbox is often flooded with unread emails? While email marketing is effective in its own, personal SMS and Messenger messages typically have a higher open rate.
Adding Facebook Messenger and SMS to your marketing strategy is a great way of generating qualified leads. These avenues provide a new set of tools to interact with leads and send personalized messages. You can keep your customer informed about new products and still maintain existing relationships.
4. Questions to Create a Conversation
All leads are not created the same. Majority of businesses are focused on high-intent leads. If you want to qualify your leads, have a series of questions to understand where they are in the customer journey. Capturing qualified leads allows you to create segments based on leads’ responses.
Surveys can help you grow the process of lead generation. It will help you learn more about a lead so that you can serve them better.
Digital Marketing Agency in Los Angeles County at Your Beck and Call
Ultimately, the greatest strategy for generating leads through Facebook marketing is by creating effective ads. We hope that by following these tips you will generate more quality leads for your business.
For professional advice by a team that’s well-versed in the best practices, consider looking for the best Facebook marketing San Fernando Valley for all your digital marketing services in Los Angeles County.