Most restaurants own a Facebook page, Twitter page, website, and Instagram page. Yet they do not get the advantage of these platforms. This is majorly because they’re not leveraging their content marketing ideas with a content marketing strategy and this is where they go wrong.
It is important to first note that you need to know that you need a strong strategy – i.e., one that allows you to curate content from one media to another. The famous Gary Vaynerchuk said, “Content is King, but distribution is Queen, and she runs the house”.
Creating content is one thing—but properly distributing the content is another. Your content must be delivered in new, interactive ways and on multiple channels. Let’s dive into the contents marketing tips:
1. Create Videos to Attract Interest
Your restaurants need a good platform where you would easily garner the interest of people such as a YouTube channel where you would constantly upload good quality videos. Share about events in restaurants, what goes into the kitchen, and many other things.
Once this is done it is time to leverage your contents, you could:
- Contact google ads agency in California to get your restaurant’s ads running on google
- Promote your videos on your website
- Post the videos on Facebook
- Link your email in your videos
2. Share Your Recipes on Your Platforms
This may sound crazy but it is a good content strategy. The critical part of content marketing is sharing your knowledge. This will show your customers how much you care about them, and that you trust them with your recipes.
You may be afraid that your competitors may be afraid your competitors may steal your recipes, you can keep your most special recipes secret. When sharing your recipes link your other media platform.
3. Use a Theme to Drive Your Content
Choose a theme that your restaurant will focus on. You don’t have to try something drastic buy you can try something new and include a new menu item. You could try and promote peace using what you offer in your restaurant or other things.
Focus, build, and grow your theme on your restaurant’s social media platforms.
4. Post Good Quality Photos on Instagram
Instagram is a visual app, where the quality of your photos and videos matters. Thus making it a great place for content marketing, fill your Instagram with mouthwatering delicacies.it is important to connect your accounts from other platforms to Instagram.
You should link the other platforms to Instagram by adding the links to your bio. This makes it easy for people to access you all over your social media platforms. You could also get help from a digital marketing agency, Los Angeles county on how to manage your platforms and keep them running.
Wrapping Up
Whichever tip you choose remember to have a good content marketing strategy. Get to understand your audience and provide content that can easily relate to it. Digital marketing services, Los Angeles would also educate and help you evaluate the traffic on your platform.